The more videos you post, the more exposure you’re likely to get. Not to mention that TikTok prioritizes higher-quality videos on the For You Page. All of these elements will keep users interested. You should still use proper framing, good lighting, and the best sound quality possible. While it’s true that the majority of TikTok videos are shot on people’s phones, that’s no reason to skimp on quality. Remember that TikTok is a global app, so your audience may not even be in the same country, let alone the same time zone, as you. TikTok is used in very different ways by working mothers, college-age fashionistas, influencers, and businesses.įortunately, TikTok provides analytics to help you determine when your videos receive the most engagement. Once you’ve determined who your target audience is, you can begin to learn when is the best time to post on TikTok for them. Add value to the conversation instead of short, one-word comments to keep people coming back to your comment section. Then, when they do comment, start a dialogue with them. You may accomplish this in the video and your caption by putting a call to action.Īsk questions in your caption and encourage people to submit comments. So how to bring retention to your videos?įirst, consider adding headings that explain your video and content that invite viewers to Duet, stitch, or comment. The TikTok algorithm views this favorably and is more likely to show your videos in the For You Page recommendations. However, getting viewers to watch your entire video is essential. Get Viewers to Watch Your Whole VideoĪ view is a view whether someone watches the first two seconds of your video or the whole thing. In that case, you should definitely promote your TikTok video on your other channels, as this may entice more of your followers to view your TikTok videos. However, suppose TikTok is just an element of your marketing strategy. Whether you’re using TikTok for personal or business reasons, it’s unlikely that you’re only using one social media platform. Promote Your TikTok Videos on All Your Social Media Accounts The more you get your audience to engage with you, the better – especially for the TikTok algorithm. Your caption also serves as an excellent spot to get the conversation going with your audience in the comments section. It’s not much, but it is enough to capture your audience’s attention and get them to watch your video. ![]() True, a TikTok caption only gives you 150 characters to play around with. Then, use this as inspiration on your own TikTok account. Once you know this, you can find other accounts or communities and see what content they’re producing, their hashtags, and more. This is always an important thing to remember – targeting a certain sub-category of TikTok viewers allows you to create consistency and a tone of voice that resonates with your viewers. You get to reach a wider audience and show off your incredible products, while your followers get to win free prizes. ![]() This is a simple but extremely powerful strategy – a Duet with your followers, in which you showcase your products while also giving them the chance to win free products. ![]() The Duet giveaway was one of the company’s most successful efforts. Take a look at Vessi, a Canadian shoe company known for making waterproof sneakers and performing admirably on TikTok, thanks to the brand’s brilliant use of Duet to create viral videos and reach a larger audience. What’s great about this idea is that you can use content that you know has been popular, so getting more views should be easy. You’ll be on the other half of the screen, and depending on the video you’re using, you can sing along, do a review, or even a funny dialogue. This feature allows you to share a split-screen with another video – it can be one of your own or another user. No, we’re not suggesting you do a TikTok video with someone else. Step 2: Record your video, and your chosen sound will play as you film 3. ![]() Step 1: Browse the sound library, then tap the sound and select it The TikTok algorithm determines which songs are trending based on TikTok users’ behavior, video shares, and, of course, plays.
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